Corporate Identity

In marketing, a corporate identity (CI) is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives, and is usually visibly manifested by way of branding and the use of trademarks. In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines.

These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. We use a proven process of identity development to yield successful results, creating unique identity systems for a wide range of clients.